What is troubling about the article is that ZADNA feels the need to launch new TLDs in a market (South Africa) that is relatively inactive on the Internet.
South Africa has a population of about 49 million with 2.4 million Internet users. This means 4.89% of the population has Internet access. 500 000 co.za domain names are registered, which amounts to 0.21 domain names per Internet user and 0.01 domain names per person.
Rather than focusing on new TLDs, which seem uncessary in the current market, we would suggest that ZADNA focus on marketing the co.za extension globally and encourage South Africans to register domain names while at the same time promoting IT and Internet literacy amongst poor communities.