Sunday, 14 March 2010

Brand Protection Begins at Home

As a specialist domain name management and brand protection company we are responsible for assisting trade mark owners securing domain names within the various TLDs around the world.

Offering brand protection services implies that you understand how to adequately protect a brand. This raises the question why do so many domain name management companies make use of marks that are difficult, if not impossible to protect.

Example: Monitor your Mark = MarkMonitor, Get a Safe Name = SafeNames, European DNS = EuroDNS, Names on the Net = NetNames, Electronic Brand Services = eBrandServices.

According to the above marks have either not been filed as trade marks or probably refused for lack of distinctiveness.

If you practice brand protection then you must practice it at home first.

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