Since .SO has endless branding opportunities, such as espres.so and provi.so, it should be secured at the first available opportunity. Trade mark owners should also consider registering defensive domain names to prevent squatting within this new TLD.
Lexsynergy is an accredited domain names registrar and has started accepting applications for the 1 April 2011 launch. Email firstname.lastname@example.org for more information or register your .SO domain name at www.lexsynergy.com. Lexsynergy is an accredited .SO registrar.