Wednesday, 7 September 2011

.XXX Sunrise Launch - 7 Sept 2011

What is .XXX?

The adult entertainment industry has, and always will, account for a large amount of content on the Internet and while it is enjoyed by some, it is not suitable, or of interest, to all internet users. Increasingly, Internet users are coming into contact with content that they do not wish to see and in turn, others finding it hard to locate exactly what they are looking for, due to a decrease in availability for precise and clear domain names.

The creation of .XXX will create a clearly signposted place where adult entertainment can be accessed and allow surfers to have a clear idea of the nature of the site before they click, rather than after.

.XXX isn't just a helpful distinction. It's the progressive new home for adult entertainment online.

Relevance to Trade Mark Owners

.XXX is specifically reserved for members of the online adult entertainment industry however trade mark owners will be allowed to block third parties from registering .XXX domain names that match their trade marks. It is highly recommended that trade mark owners take advantage of SUNRISE B to block the use of their trade mark within the .XXX Top Level Domain. Once a .XXX domain is blocked it will permanently prevent another party from registering that domain. Once blocked the trade mark owner will not have to renew the domain name, the Sunrise B fee is a once-off expense. The SUNRISE B application MUST be considered for all key trade marks.

Launch Dates

.XXX will launch in three phases:

Phase 1: Sunrise AT, Sunrise AD and Sunrise B - starts (7 September 2011 – 28 October 2011)

Phase 2: Landrush (8 November 2011 – 25 November 2011)

Phase 3: General Availability (6 December 2011 onwards)


Sunrise AT

Registered trade mark owners that are involved in the online adult entertainment industry.

Sunrise AD

Owners of registered domain names that are involved in the online adult entertainment industry.

Sunrise B 

Owners of registered trade marks can apply to opt-out of .XXX.

Login and register your .XXX domain name at Lexsynergy is a .XXX accredited registrar.

For more information or if you wish to discuss a .xxx brand protection strategy email or call +442081331319.