Tuesday, 5 November 2013

Donuts Block - Blocking Your Trademark in over 200 TLDs

Donuts Block - Blocking Your Trademark in over 200 TLDs

Balancing trademark rights and domain name interests can be a difficult exercise. Donuts is the first new gTLD applicant to introduce a block service for trademark owners in an attempt to reduce exposure to cybersquatting.

The Domains Protected Marks List (DPML) is explained in detail on our website as well as in our DPML brochure however we feel it necessary to explain the benefits of the system.

In short, the DPML blocks the registration of domain names, in all Donuts' TLDs, which match a verified trademark. However, the block can be overridden, on a per TLD basis, by another trademark owner who has verified their trademark with the Trademark Clearinghouse ("TMCH"). 

So what is the point of blocking registrations if they can be overridden? The answer is simple, it can only be overridden by another trademark owner and not a squatter ultimately reducing the number of potential domain name disputes.

Securing a domain name during a Sunrise period (trademark owner priority registration period) can be expensive so the DPML block is a cost effective solution. 

The block does not allow you to use the domain name but should you wish to do so this can be done by overriding it in a particular TLD and registering the domain name.

The initial block can be secured for 5 or 10 years and renewed thereafter provided your trademark remains verified with the TMCH.

The majority of the new gTLD registrations will be defensive in order to prevent squatting therefore taking advantage of a cost effective solution seems sensible.

If you want to chat to us about the DPML drop us a line

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