Wednesday, 20 November 2013

Nominet & Co, Drop the Co

Nominet (governing body of UK domain names) announced today that it will introduce domain names directly at the second level making it possible to register domain names such as

Well, what happens if one person has registered and another - who gets

The shorter domain name ( will be allocated to the owner. The owner will have five years to decide whether they want to use the shorter domain name.

According to Nominet "The move brings the UK in line with other large country-code registries, like Germany’s .de or France’s .fr.  A recent Nominet survey of UK business decision makers found that 72% thought direct ‘’ registrations should be an option, while only 2% thought they shouldn’t."

The allocation process chosen by Nominet will, no doubt, increase the value of domain name as those seeking a .UK registration allocation try to buy the corresponding before launch.

We will provide more information about the .UK launch in due course.

If you need assistance recovering a domain name email our brand protection team at

Lexsynergy is an accredited Nominet registrar.

Read the news report here.

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