Wednesday, 19 February 2014

Unleash your inner .NINJA

From secretive 14th century Japanese super-assassins to the coolest beings on the planet, the ninja has ducked and dived through the past 700 years. The myth grew through popular literature over the years, and these enigmatic agents abandoned stealth mode and hit the big screen in a big way in the late sixties, alongside Bond, and the small screen with Bruce Lee and the Green Hornet. They have been a mainstay of Hollywood ever since, most recently re-imagined as The Dark Knight.

Back in the 60s, popular culture began to embrace the mystical East, and ninja skills comfortably combined macho with philosopher in one mysterious package. Roll-on half a century, and the frontier Internet became the new battleground, designed, controlled and lorded over by ‘The Geeks’. The Noughties also saw the explosion of comic culture, with franchise after franchise not only hitting the big screen but also hitting the spot with mass audiences. 

Soon, to be a geek, a coder, a dot com millionaire was to be cool. And the greatest of the geeks came to identify – through that comic culture - with the intuitive skills, training, dedication, and single-mindedness of the ninja. Today, to be a ninja is to be the quickest and the best, but with a twist of humor, a sliver of self-deprecation, and a deep appreciation of ones own skills.

It is into this modern arena .NINJA steps. Poised to be the badge of honor for this and future generations of ubergeeks, redefining themselves as masters of their art, codewarriors, perfectionists, adrenaline junkies, the brightest and boldest. With the skills and determination to see it, whatever it might be, through to the finish.

The Sunrise for .NINJA started on 19 February 2014 and ends on 21 April 2014.

The Sunrise is the priority period reserved fro trade marks owners to secure domain names matching their trade marks.

Read more about the new gTLD .NINJA at

Register your .ninja domain at

Email should you require assistance or advice on how to protect your trade mark within this new gTLD and others.

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