Tuesday, 3 February 2015

.PORN and .ADULT Sunrise Launch – 2 March 2015

About .PORN and .ADULT
ICM Registry (the same Registry that manages .XXX) is launching two new adult entertainment TLDs: .PORN and .ADULT.  Similar to .XXX, these new TLDs will create a clearly marked place where adult entertainment can be both accessed and avoided.

Relevance to Trademark Owners
.PORN and .ADULT may pose a risk to trademark owners as unauthorized registrations could associate your mark with undesirable content. Excessive action is not necessary but a strategic approach is recommended to ensure core marks are secured with these TLDs.

This approach involves taking advantage of the TMCH SUNRISE or SUNRISE B phase.

Launch Dates
.PORN and .ADULT will launch in four phases:

Phase 1: TMCH Sunrise (2 March 2015 – 1 April 2015) - 16:00 UTC (start and end time)
SMD file issued by the Trademark Clearinghouse (TMCH) required.

Phase 2: Sunrise B (6 April 2015 – 30 April 2015) - 16:00 UTC (start and end time)
Registrants who participated in the Sunrise B phase for .XXX, during 2011, will have the ability to register directly matching strings in .PORN and .Adult

Phase 3: Landrush (6 May 2015 – 31 May 2015) - 16:00 UTC (start and end time)
.XXX registrants have a priority ability to register the directly matching .PORN and .ADULT if still available after TMCH Sunrise.

Phase 4: General Availability (4 June 2015 – onward)
Registrations are processed on a first come, first served basis. .PORN, .ADULT and .XXX can be registered and transferred independently from each other.

Login and register your .PORN and .ADULT domain names at www.lexsynergy.com. Lexsynergy is a .PORN and .ADULT accredited registrar.

For more information or if you wish to discuss a brand protection strategy for these TLDs email support@lexsynergy.com or call +442081331319.

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