On 30 March, 2015 the new controversial gTLD .SUCKS will
launch. Vox Populi, the managing registry for .SUCKS, says that this TLD aims
to create a space online where consumers can voice their opinions and provide
criticism for business and organizations.
This gTLD could have major implications for trade mark owners
as it could bring unwanted and unwarranted criticism to their brands.
We at Lexsynergy agree with you and the majority of the
domain industry that this new gTLD sucks. However, the implications are too
high to ignore. Lexsynergy considers .SUCKS to be high risk and recommends that
all trade mark owners register matching .SUCKS domain names during the Sunrise
phase. If trade marks are not protected and another party registers a domain
name that matches your mark it could be difficult to recover if the site is
being used as a place for consumers to review your brand.
If your brands do not have a trade mark, we recommend
utilizing the block service which is available starting with the General
Availability phase on 1 June, 2015.
More information, including details
on each launch phase and costs, can be found at: http://www.lexsynergy.com/tlds/sucks
If you are interested in
protecting your trade mark and registering a .SUCKS domain name, you can
register it by logging into your account at www.lexsynergy.com
or email us at support@lexsynergy.com
and one of our team members will be in touch.
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