.SEX – Last of ICM’s Adult Entertainment gTLDs Launched on 1 September

ICM Registry (the same Registry that manages .XXX, .ADULT and .PORN) has launched its fourth and final adult entertainment gTLD: .SEX.

These four “frisky” TLDs may pose a risk to trademark owners as unauthorized registrations could associate your mark with undesirable content. Excessive action is not necessary but a strategic approach is recommended to ensure core marks are secured with these TLDs.

.XXX, .ADULT and .PORN are available for registration on a first come, first served basis. Lexsynergy recommends registering core trademarks within these TLDs. Lexsynergy provides a privacy service to ensure the public cannot associate your brand with the domain name via the Whois record. 

.SEX just launched into the TMCH Sunrise Phase and is currently available to trademark owners who have their mark validated with the TMCH. Here is a summary of all launch phases for .SEX: 

TMCH Sunrise – September 1, 2015 – October 1, 2015

Must have a trademark validated with the TMCH to participate. Domains are registered on a first come, first served basis.

Sunrise B/Domain Matching – October 5, 2015 – October 30, 2015

Registrants who participated in the Sunrise B phase for .XXX, during 2011, will have the ability to register directly matching strings in .SEX. Additionally, any registrants who currently own a .XXX can register the matching .SEX strings. In order to participate in this phase, the .XXX domain(s) must be registered by 1 October, 2015.

General Availability – November 4, 2015 – onward

Open to all registrants on a first come, first served basis

Don’t let your brand “get screwed” by these gTLDs. Lexsynergy can create a custom approach that is strategic and cost efficient. Learn more by contacting your Account Manager or our support team (support@lexsynergy.com).