Rightside Registry will be releasing two-character domain names within all of their TLDs. Two character domains have the benefit of being short, memorable and easy to enter on mobile devices. They make great branded content links for sharing online in order to increase engagement and brand power. As an example, UK-based Insurance company Liverpool Victoria uses LV.social as a redirect to their Facebook page. Some of the most popular Rightside extensions include .LIVE, .SOCIAL, .NEWS, .VIDEO, .ROCKS, and .SALES.
This release will be done in four phases. All Lexsynergy clients qualify for Phase 1 which is a priority phase giving you access to these premium domains prior to the general public.
Phase 1 - 13 June 2016 - Priority Access for Brand Registrars (Lexsynergy) Phase 2 - 11 July 2016 - Other Registrar Presales Phase 3 - 14 September 2016 - Early Access Phase (EAP) Phase 4 - 21 September 2016 - General Availability (GA)